Frank’s Nursery & Crafts is back, selling plants online

Not long after longtime Frank’s Nursery & Crafts executive William Boyd died in 2015, his son, Kelly Boyd, just happened to be scrolling on Facebook when he saw a post of an old Frank’s handbasket. The photo had 2,500 likes and hundreds of shares and comments with people sharing their love of the defunct Troy-based company.

Boyd immediately started thinking about how to bring Frank’s back.

After the long and difficult journey of acquiring the trademark, Boyd has relaunched Frank’s Nursery & Crafts nearly 20 years after the company shut its doors.

The old tagline, “Beautiful things begin at Frank’s,” is now, “Beautiful things begin again.”

This time around, though, it’s going to look a little different. There’s no physical storefront, at least not yet.

Instead, customers can buy plants and other items at Frank’s Nursery & Crafts’ website, and they’ll be shipped directly to their door.

Boyd, of Ann Arbor, partnered with an online nursery company and has a network of 40 growers that will ship to customers’ homes.

Frank's Nursery & Crafts.

“It’s better than buying from a store,” Boyd said. “The variety that is utterly unmatched (compared with) a Frank’s store from the past.”

He said when roses are in season, he’ll have more than 200 varieties to sell, compared with the typical four to six varieties that another store would have. He said buying online is also better for the plant, which goes directly from the grower to the customer’s home, instead of to a store first.

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